Upcycle in the News – San Diego Business Journal

The San Diego Business Journal has a new article and interview with Upcycle CEO & Founder, Jared Criscuolo.

Criscuolo moved to San Diego from the East Coast seeking the sun and surf more than a decade ago. He’d surfed in the Atlantic during summers as a kid, and was looking forward to living near the ocean full time.

The first time he surfed after a rainstorm, however, Criscuolo became ill. He was unaware that the water becomes polluted after rain due to runoff from the city. He had to call in sick during his first week at a new job.

“When they told me it was because I surfed after a rainstorm, I was shocked,” Criscuolo said. “That’s not a rule on the East Coast. And how is that acceptable?”

Jared also covers the latest market growth of Native Soil and touches on just a few of the benefits.

Criscuolo turned his backyard into a laboratory, testing different combinations of the biosolids with other sources of local waste products that have high nutrient density. He picked up coffee grounds waste from coffee shops, algae waste from the production of spirulina, and brewer’s waste from the production of beer.

He found a formulation that made his garden thrive, tested it at third party labs, and found that his formula could trump many existing fertilizers on the market.

“There’s seven times more nutrient content than organic and conventional fertilizer at 25 percent less price,” Criscuolo said.

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