Outside efficacy, my favorite benefit of Native Soil is that it is 100% local upcycled waste. Sustainability is extremely important to the team at Upcycle. If it wasn’t sustainable, we wouldn’t do it.
One of the first questions I get asked is how you found your way to making fertilizer. Our friend Rob Greenfield helped make that abundantly clear. Join us and Find Your Soil Mate.
The next question is almost universally is, why’d you get on board? Simply put the message is simple. Efficacy married with sustainability. That’s a rare combination when environmental benefits line up so squarely with an ability to work in private enterprise… so we jumped.
We thought this waste, going hundreds of miles away to sit in landfills was a shame. We know that certified organic is a scam. We think you will as well. We are on a nutrient revolution. One to replace the nutrients lost after the last century of factory farming. We are proud to be standing amongst those who don’t believe the certified organic hype.
No kidding. We’re trying to save the world with poop. Email us. Message us. Harass us on social media. We’re proud of the fertilizer we made here and we sincerely believe that products like this are going to save the world in the next few decades. Join us. Help us put waste to work and find your soil mate.
This comic by artist Joel Pett has been making the rounds lately, but its message underscores the philosophy behind what we’re doing at Upcycle. While we’re certain the science is in and has been spoken, there are still those out there, in alarmingly powerful positions, that don’t “believe” in climate change. That said, whether they “believe” it or not, climate change is happening. Ask the residents of Houston or any Floridian.
Moving from coal to solar, or wind doesn’t hurt anyone, and is potentially extremely valuable in the world of energy production. Similarly, we produce a tremendous amount of waste. It’s not sustainable. The local water plant here in San Diego processes 175 million gallons of waste water per day. Per day! And, ask any San Diegan about their beach habits the days and weeks following a slight drizzle. The amount of pollution and general garbage that wash out into the Pacific Ocean after any kind of precipitation is as staggering as it is toxic.
And so that leads us to this weeks #ThursdayThoughts. Seriously, what’s the potential downside in treating a problem that actually exists… even if you aren’t sure of the cause?
Just because we don’t know exactly what causes cancer doesn’t mean that we don’t treat people for the symptoms and physical realities of cancer right? So, why wouldn’t we treat the planet’s illness even if we don’t understand exactly where that disease came from?
Keep helping us put waste to work. Growing local food, reducing carbon and making landfills against our religion.
What do you guys think? Sign up to our newsletter to learn more about how we put waste to work. Or join us on Facebook or Twitter to engage in the discussion.