Certified Organic is a Marketing Campaign

Certified Organic is a Marketing Campaign

  No two ways about it. The market for “Certified Organic” is enormous. The worldwide market has grown from $27 Billion in 2011 to more than $50 Billion today. Unfortunately, there is little to suggest that that term is little more than a well orchestrated organic marketing campaign. Mythbusting the Organic Marketing Campaign Now, there’s nothing […]

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4 Facts You May Not Know about Certified Organic

It seems like everyone has fallen in love with all things “organic.” But why? The organic industry has convinced the average consumer that if a product is stamped with that “USDA Certified Organic” label, it implies that the product is healthy. That the product is somehow free of factory farming practices, chemicals, pesticides, and carcinogens. […]

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How We Save the World with Poop

Outside efficacy, my favorite benefit of Native Soil is that it is 100% local upcycled waste. Sustainability is extremely important to the team at Upcycle. If it wasn’t sustainable, we wouldn’t do it. One of the first questions I get asked is how you found your way to making fertilizer. Our friend Rob Greenfield helped make that […]

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What’s the Downside?

This comic by artist Joel Pett has been making the rounds lately, but its message underscores the philosophy behind what we’re doing at Upcycle. While we’re certain the science is in and has been spoken, there are still those out there, in alarmingly powerful positions, that don’t “believe” in climate change. That said, whether they […]

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Upcycle in the News – San Diego Business Journal

The San Diego Business Journal has a new article and interview with Upcycle CEO & Founder, Jared Criscuolo. Criscuolo moved to San Diego from the East Coast seeking the sun and surf more than a decade ago. He’d surfed in the Atlantic during summers as a kid, and was looking forward to living near the ocean […]

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Cheap Raised Garden Beds

  San Diego may have amazing weather, great tourism, and a laid back vibe, but what it does not have is quality soil. Aside from the river bed in mission valley, the landscape here is primarily decomposed granite or clay. Not exactly the most hospitable, inviting environment to grow healthy vegetable plants. Well, any plants […]

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Certified Organic is a Scam – Stop Wasting Your Money

Seriously. Right now. Stop. If you’ve got your Amazon Fresh window open and there’s something certified organic, take it out. Certified Organic is a Scam. It’s not worth it. The term organic gets thrown around a lot. It carries with it an air of being intrinsically better for you. But is that really the case? […]

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Grow A 6 Foot Tomato Plant With A Garden Infrastructure Plan

While Upcycle and Company creates sustainably sourced fertilizer from upcycled waste that is dynamite, we know it isn’t the only piece to the puzzle. One of the most popular vegetables to grow in any backyard or patio garden is the humble, yet versatile, tomato. With its lycopene density, not only is it one of the […]

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How to Water Your Vegetable Garden for Summer Heat

I’m not sure if you’ve noticed, but the Sun is going to set slightly earlier and the heat index is climbing steadily here in San Diego. As of the date of this publishing, California isn’t currently in a drought, but that doesn’t mean that conserving water, especially in our garden landscaping isn’t important. Saving water […]

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Garden Planner – Your Seasonal Garden

One aspect of living and working in San Diego is the ability to grow basically anything year round. We don’t really have “garden seasons” like the pour souls in other parts of the country. Our Mediterranean climate means not having to worry about little worries like frost, snow, tundra… you get the point. Even so, […]

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Superfood Consumption – You Really Are What you Eat

As Americans, we have developed a bad habit of not really watching what goes into our bodies as fuel. We tend to eschew this part of our daily routines. So busy that we run out of the house without eating breakfast, subsisting on coffee and donuts until the mid afternoon when we break for a […]

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Put Waste to Work – What Does that Really Mean?

Recycle, Reduce, Reuse What do we mean when we say “put waste to work?” Making waste work for all of us is at the core of our operating philosophy at Upcycle & Co. Let’s face it, human beings create a lot of waste. Be that food waste, regular garbage, yard waste or, well, waste waste, we […]

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Why We Should Be Urban Farming

If you’ve heard us say it once, you’ve heard us say it a thousand times. At Upcycle, we believe in producing locally. While we have created Native Soil, in part, to help individuals create their own healthy food in their own homes using locally sourced material, deep down, we  know this idea is good for […]

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Creative Ideas and Practical Gardening Advice

Gardening is an activity you can pursue if you want to have tasty fruits and veggies sprouting to maturity just outside your house. There’s nothing quite like going outside and grabbing some toppings for your salad, or better yet the whole salad. This article can give you practical gardening advice that can help you get more […]

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Enjoy Your Own Healthful Produce with These Tips

One good way to have a steady supply of healthful, fresh vegetable is to develop a backyard (or anywhere) garden. It does take some time and effort, though. You also have a wide variety of seeds that you can select from. Enjoying your own healthful produce grown from the seed is extremely rewarding. The following article […]

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