Certified Organic is a Marketing Campaign

 

No two ways about it. The market for “Certified Organic” is enormous. The worldwide market has grown from $27 Billion in 2011 to more than $50 Billion today. Unfortunately, there is little to suggest that that term is little more than a well orchestrated organic marketing campaign.

Mythbusting the Organic Marketing Campaign

Now, there’s nothing intrinsically nefarious about the process of organic farming. It is okay, but organic farming practices are presented as the gold standard of healthy of agriculture practices. Unfortunately, there’s not much to support that claim.

A blog post that appeared in Scientific American in 2011 went through and busted so many of the widely held, but errant beliefs the general public holds when it comes to organic food production.

In fact, when studies were conducted in the UK about the efficacy of organic food, the results were pretty underwhelming.

Strong organic proponents also argue that organic food tastes better. In the same poll where 95% of UK organic consumers said they buy organic to avoid pesticides, over two-thirds of respondents said organic produce and meats taste better than non-organic ones. But when researchers had people put their mouths to the test, they found that people couldn’t tell the difference between the two in blind taste tests.

When they pushed further, experts weighed in.

“Any consumers who buy organic food because they believe that it contains more healthful nutrients than conventional food are wasting their money.” – Joseph D. Rosen (Professor Emeritus in Food Toxicology at Rutgers University)

The Organic Marketing Campaign

It isn’t that we detest organic farming or organic food production. All things considered, there’s nothing inherently wrong with organic farming. What we have a problem with is the organic marketing campaign that is feeding consumers falsehoods that make it seem as though organic food is some kind of panacea.

That simply isn’t the case. Organic farming and organic production methods are but one of many responsible, healthy, and sustainable production methods. When it seems too good to be true, it usually is.

Marketing is marketing. This is little different than “Where’s the Beef?” or “I’d like to buy the world a coke.”

When we say “we’re better than organic, and that’s on purpose.” This is what we mean.

Come find your soil mate.

How We Save the World with Poop

Outside efficacy, my favorite benefit of Native Soil is that it is 100% local upcycled waste. Sustainability is extremely important to the team at Upcycle. If it wasn’t sustainable, we wouldn’t do it.

One of the first questions I get asked is how you found your way to making fertilizer. Our friend Rob Greenfield helped make that abundantly clear. Join us and Find Your Soil Mate.

https://youtu.be/xl1_Rg1fJY4

The next question is almost universally is, why’d you get on board? Simply put the message is simple. Efficacy married with sustainability. That’s a rare combination when environmental benefits line up so squarely with an ability to work in private enterprise… so we jumped.

We thought this waste, going hundreds of miles away to sit in landfills was a shame. We know that certified organic is a scam. We think you will as well. We are on a nutrient revolution. One to replace the nutrients lost after the last century of factory farming. We are proud to be standing amongst those who don’t believe the certified organic hype.

No kidding. We’re trying to save the world with poop. Email us. Message us. Harass us on social media. We’re proud of the fertilizer we made here and we sincerely believe that products like this are going to save the world in the next few decades. Join us. Help us put waste to work and find your soil mate.